PPC fraud
Fraud has been a growing problem in society generally and online fraud is a particularly big and growing problem which manifests in many ways. Most people not directly involved in online marketing do not realize that fraud is also a big problem in pay per click. This type of fraud can manifest itself in many ways, but perhaps the most common is where pay per click advertisers find that their accounts are accessed by a virus and their account manipulated with their advertising budget diverted.
Recently, the FBI uncovered a very big instance of this kind of fraud which the FBI believed had accounted for nearly $15 million dollars over a period of over a year and which involved a virus on an estimated 4 million computers in over 100 countries. This shows that this fraud is done in a quite subtle way, at a level where, unless the advertisers are very carefully checking their accounts and expenditures, they may not notice any changes.
The overall level of fraud in pay per click advertising has been estimated at $1 billion a year.
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